Maxis, AirAsia put up RM30 mil for World Cup airing on RTM - Gobind
Maxis Bhd (Maxis) was announced as the main sponsor for the live telecast of 41 World Cup 2018 matches through Radio Televisyen Malaysia (RTM).
Information and Communications Minister, Gobind Singh Deo, said meanwhile, AirAsia Bhd (AirAsia) had agreed to a RM12 million sponsorship in the gold category, sealing the deal for the games’ telecast here, which costs an overall RM30 million.
He said there were other corporate bodies who had expressed interest to sponsor the telecast.
“RTM is still in a negotiation process with the interested parties. We encourage those interested to come forward. The RM30million is meant for the 41 World Cup matches, so other sponsorships could be used for promotional activities and even additional telecast for the remaining matches,” he said in a Press conference to launch FIFA World Cup 2018 the free live telecast today.
Read full story: nst.com.my
Posted: 12 Jun 2018 22:56:00